Wed Jun 19
Optimizing Your Social Media Presence
Do you need to create an ad on social media, but have no clue where to start? With the ability to cater target content directly to customers, social media is changing the game of advertising. Become a player and join AccelerateDFW for a unique hands-on experience where we will take you step-by-step through the advertising development process. The Social Media Marketing Workshop will give you all the tools your business needs for social media marketing success.
This is a doing session where you will create a Facebook ad from start to finish. Bring your computer and a vision for your company's ideal Facebook ad.
What you will learn:
How to set up an ad campaign
How to incorporate various platforms into your ad
How to target your audience
How to track your ad
30 Minute Bonus Time: Instagram
Have you ever wondered how companies can incorporate Instagram into their marketing platform? Instagram has become a global platform that enables businesses to grow brand awareness, showcase products, and inspire a targeted audience. What is unique about Instagram is the level of user engagement: more than half of the platform's active users visit the site daily, and 70% of Instagram users have spent time looking up brands on the platform. Our workshop will show you how to capture this audience.
This workshop is designed for those who have a high level of comfort using complicated software platforms.
Our Facilitator: Sandy El-Rayes
Sandy El-Rayes is a 2009 graduate of Temple University with a Bachelor of Arts in Advertising and a 2018 graduate of UT Arlington’s Executive MBA graduating top of her class and being accepted into the Beta Gamma Sigma Honor Society. She started her professional career in the direct sales industry. She trained in the field doing business to business sales for a year and a half and then qualified to open up her first location in Los Angeles, California. She spent the next 7 years building her organization and personally opened up over 10 different locations all over the US servicing clients varying from Makeover Essentials Cosmetics to AT&T and DirecTV. She currently is the Marketing Director at TechFW, a technology incubator in Fort Worth that helps entrepreneurs commercialize innovative technologies. She has had multiple articles published on Elite Daily advocating for entrepreneurship, lead the marketing efforts for Global Entrepreneurship Week in Fort Worth and is part of the 2019 Leading Edge Cohort.
1150 South Freeway
Fort Worth, TX 76104